SIVIERO MARIA BRAND RESTYLING

G7 has recently presented the new logo and packaging system of Siviero Maria, the brand mainly dedicated to the Export.

The restyling process had the aim to create a distinctive visual identity that could integrate the values ​​of a story of Italian Excellence with a modern representation, reflecting the stylistic features of Made in Italy in the high quality food sector.

The new logo is now based on the signature of Maria Siviero - feminine soul and keeper of the company's Gelato making tradition - which becomes an iconographic element and part of a visual platform where the picture of the ingredients combines with the background colour, almost material, and with a chromatic wave that enhances the transparency of the packaging and the visibility on the product.