G7 has recently presented the new logo and packaging system of Siviero Maria, the brand mainly dedicated to the Export.

The restyling process had the aim to create a distinctive visual identity that could integrate the values ​​of a story of Italian Excellence with a modern representation, reflecting the stylistic features of Made in Italy in the high quality food sector.

The new logo is now based on the signature of Maria Siviero - feminine soul and keeper of the company's Gelato making tradition - which becomes an iconographic element and part of a visual platform where the picture of the ingredients combines with the background colour, almost material, and with a chromatic wave that enhances the transparency of the packaging and the visibility on the product.